Media kit · Updated Jun 5, 2026

Tech that works.
Audiences that watch.

I'm Howmation, the most-watched French-language YouTube channel on smart home and homelab. Watched by developers, sysadmins, IT educators and founders, alongside serious DIYers and curious beginners learning their way in. They research before they buy, and act on what they learn. Official Shelly France Ambassador 2026.

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32,000

YouTube subscribers

Independent · Self-funded · No agency middlemen

Subscribers

32,000

YouTube · @howmation

Lifetime views

1,473,997

Across 77 published videos

90-day views

221,025

Rolling 3-month window

Watch hours · 90d

19,467

Aggregate viewer attention

Who's watching

An audience built for technical sponsorships.

Geographic reach, age and gender mix, device of choice. Numbers below are 90-day rolling.

Where viewers live

Top 6

France

84.4%

Belgium

5.9%

Canada

2.8%

Switzerland

2.2%

Ivory Coast

0.6%

Morocco

0.5%

Top 6 of 47 reporting countries. Long tail collapsed.

Age & gender

Reported %

13–17

1.0%

18–24

4.7%

25–34

19.8%

35–44

25.5%

45–54

25.0%

55–64

15.9%

65 +

8.2%

Male Female

YouTube Analytics breakdown. Viewers may opt out of self-reporting.

How they watch

Device share

36% mobile

Mobile36.4%
Desktop38.0%
Connected TV20.0%
Tablet5.6%

More than half of viewing happens on mobile or connected TV.

Subscribed vs. discovery

View share

Subscribed audience 37.2%

Discovery / first-time 62.8%

A 60/40 split between fresh discovery and loyal returners. Sponsorships reach both new prospects and existing fans.

Engagement

Long videos. Patient viewers.

Howmation viewers don't bounce. Here's how deep they go.

19,467

Watch hours · 90d

~811 viewer-days of attention.

7:53

Avg. view duration

Time spent in a single session.

50.1%

Avg. view percentage

How much of each video gets watched.

5.6%

Engagement rate

Likes + comments / views.

Top performers · 90d

Five videos doing the heavy lifting.

Long-form, evergreen, technical. The exact context where a sponsorship works hardest.

Search intent · 90d

What viewers type to find me.

Direct evidence of high-intent traffic. These people are actively shopping for solutions.

Where they come from

Discovery is YouTube-native.

Most viewers find me inside YouTube itself. The algorithm and search do the heavy lifting.

Browse 54.8% Suggested 16.0% Search 10.4% Other 18.9%

Home & subscriptions feed · 54.8% Suggested videos · 16.0% YouTube search · 10.4% Other surfaces · 18.9%

Tech-savvy 35 to 54 year-old men are the channel's core audience: 65 % of viewers fall in that bracket. They watch from desktops and connected TVs as often as from mobile, in France, Belgium, Switzerland and French Canada. They come for in-depth networking and home-automation explainers, and they stay.

The number that matters

7.35%

Click → sale conversion rate

Measured average across affiliate clicks. Out of every 100 viewers who click through to a partner product, more than 7 actually buy. Typical conversion in the tech niche sits between 1 % and 3 %, so my audience converts roughly 2 to 7 times above the niche benchmark.

Past collaborations

Brands that have already trusted the channel.

A selection of past partners. Every integration was scripted from real product testing, never from a brief read aloud.

Smart home · 2026 ambassador

Shelly

Year-long brand ambassador across 2026.

Browser

Opera GX

Highlighting the browser's smart home features.

Home security

Frient

Presentation of the security keypad in a video dedicated to home security.

Workspace

Flexispot

Studio tour featuring the E7 standing desk.

Partner with me

Four ways to show up on the channel.

Net rates in EUR.

Mention

On request

A 30-second integration spoken on camera within a relevant video.

Verbal mention & on-screen logo
Affiliate / tracking link in description
2 rounds of brief revisions

Long integration

On request

A 60-to-120 second integrated segment with hands-on product demonstration.

Live product demo on screen
Pinned comment with link
Featured slot in description

Dedicated video

On request

A full standalone video centred on your product, scripted around its strengths.

Briefing & script approval
Promoted on the community feed
Reusable 30-second cutdown

Custom partnership

On request

Multi-video deals, channel takeovers, white-label content, or year-long ambassador programmes.

Multi-video bundles
Cross-platform amplification
Co-branded landing pages
Bespoke deliverables

French invoice issued from EI GOUDET Valentin. Payment terms net 30 unless stated otherwise.

Ready to build something good?

[email protected]

Send the brief, the product and the launch window. You'll have a tailored proposal in 48h, no template, no agency layer.

Tech that works.Audiences that watch.

An audience built for technical sponsorships.

Where viewers live

Age & gender

How they watch

Subscribed vs. discovery

Long videos. Patient viewers.

Five videos doing the heavy lifting.

Maîtriser l'IPv6 : La fin du NAT sur votre réseau - GUIDE RÉSEAU #4

1 mois sans AUCUNE clé : Le test de la LOQED 2s 🔑

LE SWITCH : l'équipement réseau le plus sous-estimé - GUIDE RÉSEAU #5

Votre box est une passoire ! Reprenez le contrôle - GUIDE RÉSEAU #1

NAT, Firewall, Port Forwarding et UPnP - GUIDE RÉSEAU #3

What viewers type to find me.

Discovery is YouTube-native.

Brands that have already trusted the channel.

Four ways to show up on the channel.

Ready to build something good?

Tech that works.
Audiences that watch.